The problem of the time of arrival of a quantum system in a specified state is considered in the framework of the repeated measurement protocol and in particular the limit of continuous measurements is discussed. It is shown that for a particular choice of system-detector coupling, the Zeno effect is avoided and the system can be described effectively by a non-Hermitian effective Hamiltonian. As a specific example we consider the evolution of a quantum particle on a one-dimensional lattice that is subjected to position measurements at a specific site. By solving the corresponding non-Hermitian wavefunction evolution equation, we present analytic closed-form results on the survival probability and the first arrival time distribution. Finally we discuss the limit of vanishing lattice spacing and show that this leads to a continuum description where the particle evolves via the free Schrodinger equation with complex Robin boundary conditions at the detector site. Several interesting physical results for this dynamics are presented.