Strong coupling between molecules and confined light modes of optical cavities to form polaritons can alter photochemistry, but the origin of this effect remains largely unknown. While theoretical models suggest a suppression of photochemistry due to the formation of new polaritonic potential energy surfaces, many of these models do not account for the energetic disorder among the molecules, which is unavoidable at ambient conditions. Here, we combine simulations and experiments to show that for an ultra-fast photochemical reaction such thermal disorder prevents the modification of the potential energy surface and that suppression is due to radiative decay of the lossy cavity modes. We also show that the excitation spectrum under strong coupling is a product of the excitation spectrum of the bare molecules and the absorption spectrum of the molecule-cavity system, suggesting that polaritons can act as gateways for channeling an excitation into a molecule, which then reacts normally. Our results therefore imply that strong coupling provides a means to tune the action spectrum of a molecule, rather than to change the reaction.Placing molecules between the mirrors of a Fabry-Pérot micro-cavity that is resonant with their excitation frequency, has been shown to alter their chemistry in both ground and excited states 1-9 , but the origin of these effects is hitherto unknown. Inside the cavity, the rate of energy exchange between excitations of the molecules and confined light modes of the cavity can exceed the intrinsic decay rates of both the molecular excitations and the photonic modes 10 . Under these conditions, the system enters the strong light-matter coupling regime, in which the excitations of the molecules hybridize with the confined light modes of the cavity to form new light-matter states, called polaritons [11][12][13][14] .Changes to photo-chemical reactivity have been rationalized on the basis of differences between the potential energy surfaces of the polariton and that of the bare molecule, as illustrated in Fig. 1c 15 . The key to this hypothesis is that the lifetime of the polariton is sufficiently long for the reactants to evolve over the modified portions of the potential energy surface. Despite recent suggestions that the lowestenergy polariton state can be very long-lived 16 , polariton lifetimes are generally considered to be limited by the lifetime of the cavity photon 17,18 , which is on the order of a few tens of femtoseconds in the metallic cavities that have been used in experiments. Because the polariton decay rate in these experiments was significantly higher than