The OECD Green Growth Strategy, launched in May 2011, provides concrete recommendations and measurement tools to support countries' efforts to achieve economic growth and development, while at the same time ensure that natural assets continue to provide the ecosystems services on which our well-being relies. The strategy proposes a flexible policy framework that can be tailored to different country circumstances and stages of development.This paper has been authorised for publication by Alain de Serres, Acting Director of Environment Directorate. OECD Green Growth Papers should not be reported as representing the official views of the OECD or of its member countries. The opinions expressed and arguments employed are those of the author(s). This document and any map included herein are without prejudice to the status of or sovereignty over any territory, to the delimitation of international frontiers and boundaries and to the name of any territory, city or area.OECD Green Growth Papers aim to describe preliminary results or research in progress by the authors and are published to stimulate discussion on specific topics and obtain feedback from interested audiences. They complement the OECD Green Growth Studies series, which aims to provide in-depth reviews of the green growth issues faced by different sectors.