Non-market strategies and disruptive innovation in the platform economy

Khan, Zaheer; Zeng, Jing; Knight, Gary; Rajwani, Tazeeb; Pattnaik, Chinmay

doi:10.1016/j.intman.2023.101047

Search citation statements

Order By: Relevance

Paper Sections

Select...

Literature Review1

Citation Types

Supporting

Mentioning

Contrasting

Year Published

2023

2024

Publication Types

Select...

Article5

Relationship

Self Cite0

Independent5

Authors

Journals

Cited by 5 publications

(1 citation statement)

References 85 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Zhao & Li, 2022). These features are not only used for fun, but also as a means of marketing and selling products or services (Akimov et al, 2023;Crittenden & Crittenden, 2015;Khan et al, 2023;Shaengchart et al, 2023). Tik Tok Shop is one of the features that allows sellers and buyers to interact directly through video, and make transactions easily and quickly (L. Chen et al, 2023;T.…”

Section: Literature Reviewmentioning

confidence: 99%

Utilization of TikTok Shop Interactive Features and Their Impact on Consumer Purchasing Decisions

Dahniar,

Anugra,

Sakinah

et al. 2023

IJABM

View full text Add to dashboard Cite

TikTok, a widely used social media platform, recently introduced the TikTok Shop interactive feature, enabling users to shop directly from videos. This study, employing a quantitative descriptive method, gathered data through surveys and questionnaires, focusing on consumers who accessed TikTok Shop. The findings reveal a significant positive impact of TikTok Shop's interactive features on consumer purchasing decisions. Users frequently engaging with products showcased in TikTok Shop videos are more likely to make purchases. Additionally, recommendations and reviews from other users on the platform significantly influence consumer purchase decisions

show abstract