In this paper, we consider the symmetric matrix optimization problem arising in the process of unsupervised feature selection. By relaxing the orthogonal constraint, this problem is transformed into a constrained symmetric nonnegative matrix optimization problem, and an efficient algorithm is designed to solve it. The convergence theorem of the new algorithm is derived. Finally, some numerical examples show that the new method is feasible. Notably, some simulation experiments in unsupervised feature selection illustrate that our algorithm is more effective than the existing algorithms.