Non-probabilistic reasoning in navigating entrepreneurial uncertainty: A psychology of religious faith lens

Pidduck, Robert J.; Townsend, David M.; Busenitz, Lowell W.

doi:10.1016/j.jbusvent.2024.106392

Journal of Business Venturing

2024

DOI: 10.1016/j.jbusvent.2024.106392

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Non-probabilistic reasoning in navigating entrepreneurial uncertainty: A psychology of religious faith lens

Robert J. Pidduck,

David M. Townsend,

Lowell W. Busenitz

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Cited by 6 publications

References 95 publications

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Alert during what? Beyond the “Big O” to a culturally-cognizant, process view of entrepreneurial alertness

Pidduck,

Clark

2024

Asia Pac J Manag

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Entrepreneurial alertness is a psychological aptitude generally associated with aspects of nascent venturing, centered on individuals’ environmental observations, the association of resources, and idea evaluation. A decade following the Tang et al. (2012) consensus construct and scale, critiques remain questioning its utility and unique value to the major conversations in entrepreneurship. Proponents put great emphasis on entrepreneurial alertness’s proven association with opportunity recognition and entrepreneurial actions. Yet, critics suggest it might be an unnecessary step offering little more than a positive association with opportunity recognition in a highly generalized and static way. The purpose of this paper is to address this tension. We do so through a ‘steel man’ approach to these valid concerns. Further, we question the logic of limiting a cognitive construct to a singular event: ‘opportunity recognition’ for a new venture (which we term here, the “Big O”). Drawing on a comprehensive framework inclusive of the full entrepreneurship phenomenon, and integrating insights from cross-cultural psychology, we put forth the case for an ongoing culturally contextualized process perspective towards venturing where individuals are alert to and pursue opportunities (and cope with threats) continuously. This paper provides a new framework for delineating a theoretically grounded “what” and “when” of entrepreneurial alertness.

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Alert during what? Beyond the “Big O” to a culturally-cognizant, process view of entrepreneurial alertness

Pidduck,

Clark

2024

Asia Pac J Manag

View full text Add to dashboard Cite

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Echoes of the past: The long-lasting effects of entrepreneurs' generational imprints on value-creation models

Maldonado-Bautista,

Sanchez-Ruiz,

Parhankangas

et al. 2025

Journal of Business Venturing

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Making the leap: Negotiating resource acquisition

Erikson,

Leunbach,

Zhao

2024

Journal of Business Venturing Design

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Non-probabilistic reasoning in navigating entrepreneurial uncertainty: A psychology of religious faith lens

Cited by 6 publications

References 95 publications

Alert during what? Beyond the “Big O” to a culturally-cognizant, process view of entrepreneurial alertness

Alert during what? Beyond the “Big O” to a culturally-cognizant, process view of entrepreneurial alertness

Echoes of the past: The long-lasting effects of entrepreneurs' generational imprints on value-creation models

Making the leap: Negotiating resource acquisition

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