Non-technological innovations: Market performance of exporting firms in South America

Pino, César; Felzensztein, Christian; Zwerg‐Villegas, Anne Marie; Arias-Bolzmann, Leopoldo G.

doi:10.1016/j.jbusres.2016.03.061

Cited by 64 publications

(76 citation statements)

References 54 publications

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“…Innovation in marketing is a key factor for company survivability, growth, job creation, improved productivity, and corporate competitiveness [9,26,27]. To benefit from it, pioneering firms must develop organizational models that can align to the business context, client needs, and company situation [28].…”

Section: Marketing Innovation and Value Cocreationmentioning

confidence: 99%

“…These numerous changes have increased interest in marketing from various groups in society [7]. It is in this context that the relationship between marketing and innovation has been highlighted [8,9], bringing an understanding that innovation in marketing serves to utilize and generate significant change in design, packaging, positioning, promotions, relationships, brand, and product or service pricing, all with the aim of increasing sales [3].…”

Section: Introductionmentioning

confidence: 99%

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Organizational Capabilities, Value Cocreation, and Marketing Innovation: How Well Are We Prepared to Face Future Challenges?

Valenzuela-Fernández¹,

Peñaloza-Briones²

2020

Modern Perspectives in Business Applications

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The purpose of this chapter is to discuss the importance of management and strategic development, as well as network management and market orientation, in the results of innovation in marketing and collaboration of companies. In addition, the authors analyze how collaboration with other agents of interest is fundamental for the change of projects to have strategic impact, that is, for there to be a relationship between the development efforts of the area and the results of the business. Hence, the relevance of business models and the existence of dynamic capabilities to create value to the organization, the client, and society are analyzed. Coupled with the authors' empirical examination of the degree of collaboration that Chilean industrial companies have achieved, the main contributions of this chapter are (1) an explanatory study that provides a systematic analysis of literature regarding innovation organizational capabilities; (2) identification of three aspects of structure of a company's network, market orientation, and strategic development, which are relevant to consider when establishing superior performance; and (3) generation of empirical evidence through a study applied to companies of the business-to-business sector in Chile using a self-administered survey method and presentation of results at the variable level.

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Section: Marketing Innovation and Value Cocreationmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Organizational Capabilities, Value Cocreation, and Marketing Innovation: How Well Are We Prepared to Face Future Challenges?

Valenzuela-Fernández¹,

Peñaloza-Briones²

2020

Modern Perspectives in Business Applications

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“…Para los países menos desarrollados, la innovación organizacional debe ser abordada como un principal factor determinante (Zuñiga-Collazos, 2018). Un estudio hecho con empresas de economías emergentes de Colombia, Perú y Chile muestra la relación positiva y significativa entre innovación organizacional (IORG) y la innovación de marketing (IMKT) indicando que la IORG es la base para otros tipos de innovaciones dentro de las empresas (Pino, Felzensztein, Zwerg-villegas, & Arias-bolzmann, 2016). En contraposición a un estudio en la industria manufacturera en Corea del Sur, no hay una relación causal entre innovación organizacional e innovación de productos, por otro lado, existe una fuerte relación causal entre innovación organizacional e innovación de proceso.…”

Section: Revisión De La Literatura E Hipótesisunclassified

“…En el contexto latinoamericano, las empresas tienen recursos limitados, menores tasas de inversión en P & D y derechos de propiedad intelectual más elevados, por lo que las innovaciones no tecnológicas (marketing y organizacional) representan una manera estratégica de innovar y mejorar el desempeño del mercado, mercado en las empresas exportadoras de las economías emergentes de América del Sur (Pino et al, 2016). Los resultados de una investigación realizada soportan que las innovaciones de marketing afectan positivamente el desempeño de la producción (Ulusoy et al, 2008).…”

Section: Revisión De La Literatura E Hipótesisunclassified

“…Mientras más un individuo u organización demuestra una comprensión más completa de la innovación, hay mayor propensión para alcanzar resultados (Kahn, 2018). Las innovaciones no tecnológicas (organizacional y marketing) son maneras de las empresas de innovar y aumentar sus divisiones de mercado (Pino et al, 2016). La innovación de productos tiene el significativo efecto sobre el desempeño innovador (Astuti et al, 2018).…”

Section: Revisión De La Literatura E Hipótesisunclassified

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Análisis de las relaciones entre los tipos de innovaciones y el desempeño empresarial en parques tecnológicos

Roldan

Bastos

2019

SBIR

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En la actualidad es indiscutible la necesidad de las empresas de estar siempre innovando para mantenerse competitivas. Sin embargo, el impacto de estas innovaciones entre ellas y en el propio desempeño de la empresa necesita ser mejor explotado y comprendido. El presente artículo analiza la relación entre los tipos innovaciones y el desempeño en los parques tecnológicos brasileños. Para alcanzar el objetivo, se realizó una survey con 231 empresas residentes en los parques tecnológicos brasileños y el análisis de los datos obtenidos se dio a través del modelado de ecuaciones estructurales. Como resultados, se ha identificado que las innovaciones organizacionales influencian las innovaciones de proceso y de marketing, las innovaciones de proceso influencian la innovación de producto y el desempeño organizacional y la innovación de marketing influye en el desempeño organizacional

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Unveiling the role of sustainability practices, co‐innovation and entrepreneurial orientation on SMEs performance: An empirical study in developing country

Do,

Nguyen

2024

Bus Strat Dev

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The emergence of climate change calls for the high‐intensity adoption of sustainability practices in all business actors, especially small‐and‐medium enterprises (SMEs). Yet the adoption of such practices remains lag far lower than developed nations. This article examines the relationship between sustainability practices, a firm's strategic movements towards co‐innovation and entrepreneurial orientation, and SMEs performance. Using quantitative data from questionnaires, a total of 450 SMEs in Vietnam participated in this research. The results indicate two crucial findings. First, economic and social sustainability practices enable technological innovation and innovation outcomes through co‐innovation and entrepreneurial orientation. Second, the effectiveness of technological innovation on SMEs performance is examined in a developing country context. These findings will provide empirical evidence for SMEs and corporations in developing countries to craft sustainable orientations and practices to aid the Sustainable Development Goals.

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Non-technological innovations: Market performance of exporting firms in South America

Cited by 64 publications

References 54 publications

Organizational Capabilities, Value Cocreation, and Marketing Innovation: How Well Are We Prepared to Face Future Challenges?

Organizational Capabilities, Value Cocreation, and Marketing Innovation: How Well Are We Prepared to Face Future Challenges?

Análisis de las relaciones entre los tipos de innovaciones y el desempeño empresarial en parques tecnológicos

Unveiling the role of sustainability practices, co‐innovation and entrepreneurial orientation on SMEs performance: An empirical study in developing country

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