Non‐thermal plasma (NTP) catalysis, mirroring the trend towards non‐conventional electron‐mediated molecular activation, unfolds novel routes for chemical reactions. Operating at ambient pressure, lower temperatures, and energized by electricity that can powered by renewable sources, NTP offers a cost‐effective and efficient means of sustainable fuel production. This approach has the potential to revolutionize the oil and gas industry, meeting current energy demands while circumventing the challenges posed by conventional thermal catalysis processes, thereby enhancing environmental sustainability and energy security. Through an exploration of the synergistic effects between plasma, catalysis, and hydrocarbon molecules, this concept paper emphasizes the significant advancements made in in‐liquid plasma catalysis strategies for fuel production from heavy oil upgrading. We also provide insights into the heterogeneous catalyst design and the role of plasma gas as an additional catalyst for achieving efficient and sustainable energy solutions. The prospects of in‐liquid plasma catalysis, emphasizing its transformative role in shaping the energy future, are also discussed.