“…Thus, convincing an insect phobic culture to recognise the relevance of insects for sustainable food supply chains is not only a matter of sustainable production but also of stimulating consumer demand by increasing their acceptance. In the last few years, scholars investigated Westerners’ willingness to accept and adopt insect-based food [ 26 , 27 , 28 ] or their willingness to substitute meat products with insects [ 29 , 30 ], usually in connection to factors such as food neophobia [ 18 , 31 , 32 , 33 , 34 , 35 , 36 , 37 ], disgust sensitivity [ 38 , 39 , 40 , 41 ], previous consumption [ 31 , 42 , 43 , 44 , 45 , 46 ], indirect measures as implicit associations [ 47 ] and other general characteristics such as demographic [ 28 ] and general or food-related attitudes [ 48 , 49 ]. Topics such as risk perception, health concern, and social representation of insects as food [ 50 , 51 , 52 ] are still little explored.…”