Therapeutic peptides have been widely concerned, but their efficacy is limited by the inability to penetrate cell membranes,whichisakey bottleneckinpeptide drugs delivery. Herein, an in vivo self-assembly strategy is developed to induce phase separation of cell membrane that improves the peptide drugs internalization. Ap hosphopeptide KYp is synthesized, containing an anticancer peptide [KLAKLAK] 2 (K) and ar esponsive moiety phosphorylated Y( Yp). After interacting with alkaline phosphatase (ALP), KYp can be dephosphorylated and self-assembles in situ, whichinduces the aggregation of ALP and the protein-lipid phase separation on cell membrane.C onsequently,K Yp internalization is 2-fold enhanced compared to non-responsive peptide,and IC 50 value of KYp is approximately 5t imes lower than that of free peptide. Therefore,t he in vivo self-assembly induced phase separation on cell membrane promises anew strategy to improve the drug delivery efficacy in cancer therapy.