We analyze ultrafast electron dynamics in the time domain upon optical excitation of propagating surface plasmon-polaritons (SPs) in metal-dielectric heterostructures. Developing a kinetic model where both local and non-local electron relaxation in metals are included, we identify relevant timescales and extend the existing non-equilibrium electron dynamics framework onto the case of collective electronic excitations. The experimental data obtained in two distinct series of pumpprobe measurements (with varied pump wavelength and angle of incidence) demonstrate SP-driven, one order of magnitude enhanced efficiency of the hot electron generation and the fourfold (up to 200 fs) slowdown of their non-local relaxation at the SP resonance. We discuss the perspectives of the SP-enabled manipulation of the non-equilibrium electron population lying at the crossover of photonics and ultrafast spintronics. * Present address:FELIX laboratory, Radboud University, 6525 HP Nijmegen,