“…This pattern aligns with the view that family firms are more sensitive to environmental strategies (Campopiano & De Massis, 2015), which in turn reduces the probability of being perceived as irresponsible corporate citizens, and avoid potential, devastating, public scandals (Dyer & Whetten, 2006). The desire of family firms to project a good public image (Aureli, Del Baldo, Lombardi, & Nappo, 2020) and meet family's affective needs in protecting SEW leads them, more than other firms, to actively engage with their stakeholders (Cennamo, Berrone, & Cruz, 2012) by consolidating their social status through a better environmental behavior (Berrone, Cruz, Gómez‐Mejía, & Larraza‐Kintana, 2010; Seroka‐Stolka & Fijorek, 2020). Several theoretical and practical implications stem from these results.…”