Using the electric field determined in our generalized Bardeen-Stephen model, we investigate the entropy flow in the vicinity of a moving vortex core. We show that excited quasiparticles around the vortex core can be driven from the trailing to the leading edge of the core due to the electric force field generated by the vortex motion. From the fact that excited quasiparticles can carry entropy, we determine the rate of the entropy flow and the temperature difference between the trailing and leading edges. These quantities are in qualitative agreement with those of the Clem model.