Systematic study of Rb atomic properties is carried out using high-precision relativistic all-order method. Excitation energies of the ns, np, nd, and nf (n ≤ 10) states in neutral rubidium are evaluated. Reduced matrix elements, oscillator strengths, transition rates, and lifetimes are determined for the levels up to n = 8. Recommended values and estimates of their uncertainties are provided for a large number of electric-dipole transitions. Electric-dipole (5s − np, n = 5 − 26), electricquadrupole (5s − ndj, n = 4 − 26), and electric-octupole (5s − nfj , n = 4 − 26) matrix elements are calculated to obtain the ground state E1, E2, and E3 static polarizabilities. Scalar polarizabilities of the ns, np, and nd states, and tensor polarizabilities of the np 3/2 and nd excited states of Rb are evaluated. The hyperfine A-and B-values in 87 Rb are determined for the first low-lying levels up to n = 9. These calculations provide recommended values critically evaluated for their accuracy for a number of Rb atomic properties useful for a variety of applications.