To improve the energy harvesting performance of an energy harvester, a novel bistable piezoelectric energy harvester with variable potential well (BPEH-V) is proposed by introducing a spring to the external magnet from a curve-shaped beam bistable harvester (CBH-C). First, finite element simulation was performed in COMSOL software to validate that the curved beam configuration was superior to the straight beam in power generation performance, which benefits energy harvesting. Moreover, the nonlinear magnetic model was obtained by using the magnetic dipoles method, and the nonlinear restoring force model of the curve-shaped beam was acquired based on fitting the experimental data. The corresponding coupled governing equations were derived by using generalized Hamilton’s principle, the dynamic responses were obtained by solving the coupling equations with the ode45 method. Finally, the numerical simulations showed that the proposed harvester can make interwell oscillations easier due to the spring being efficiently introduced to pull down the potential barrier compared with the conventional bistable harvester. Spring stiffness has a great impact on characteristics of the system, and a suitable stiffness contributes to realize large-amplitude interwell oscillations over a wide range of excitation, especially in the low excitation condition.