“…Scholarship on teaching and learning in communication demonstrates how bringing industry practices to the classroom to help students exercise theory and principles has long-term benefits for students entering the industry (McCollough, 2018; Parsons & MacCallum, 2019), for the communities they engage (Hoxmeier & Lenk, 2003; Jenkins & Sheehey, 2011; McCollough, 2019, In press; McCollough & Gibson, 2018), as well as the academic units that employ them (Huda et al, 2018; McCollough, 2019, In press). Within the industry, AI is being deployed to give practitioners the ability to analyze and efficiently participate in online conversations occurring across social networks, in nearly any language globally.…”