Abstract-As the field of impression management studies matures, the tools used to study and assess its components continue to be refined. Although these researches are appealing, there have been criticism and suggestions for improvement of the current measurements, developed in the Western organizational settings to make them applicable to the collectivist culture society. Therefore, this paper discusses the justifications for developing a new instrument to measure impression management among the flood victims in the Malaysian context by taking into consideration the culturalfactor as one of the important dimensions.Index Terms-Flood victims, impression management, instrument, malaysian culture.