As yet no satisfactory explanation has been advanced to explain the mechanisms mediating the anatomical and biochemical brain changes induced by exposing animals to environments rich in sensory stimuli. It is hypothesized ' here that a fundamental mechanism is the arousal response, since alterations in arousal appear to be concomitants of all such environmentally induced changes. The properties of the arousal reaction are discussed in terms of their possible relationship to the neurological changes induced, and evidence is presented that this mechanism may be common to several areas of environmental stimulation research which have previously been thought of as separate investigative fields. Several possible tests of the hypothesis are presented, and an underlying cellular response sequence transducing electrical into biosynthetic activity is discussed.Despite the continuing discovery of changes in brain chemistry and anatomy following exposure to environmental stimulation, no satisfactory mechanism has been advanced to explain the mediation of these changes. Postulated physiological mechanisms include stress, endocrine, maturational, and learning factors. Each of these mechanisms and their shortcomings have been discussed by Rosenzweig, Bennett, & Diamond, 1971) and so are dealt with only briefly here. Evidence is then presented to suggest that the arousal reaction (orienting response) may be a major mediating mechanism by showing that the arousal histories of stimulusenriched and stimulus-deprived animals are different and that the properties and consequences of the arousal reaction are such as may account for much current knowledge of enrichment-deprivation effects. First, however, the findings which any hypothesis must hope to explain are briefly reviewed.The brains of animals reared in a complex, as opposed to a stimulus-deprived, environ-The experimental work contributed by the authors was supported by a grant from the Australian Research Grants Committee.We would like to thank Brian Cragg and Marthe Howard for their comments.Requests for reprints should be sent to Robert A.