Nosedive and the “Like” Dystopia

Giraldo-Luque, Santiago; Bugs, Ricardo Carniel; Tejedor, Santiago

doi:10.1515/9783839452325-009

Cited by 2 publications

(2 citation statements)

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“…Thus, the affordances in digital social platforms are very salient because they are motivating for gaining knowledge, social support, status, and for building a self-identity. As individuals become the product of the information society, what they really aim is to reduce vital uncertainty, build an identity, and to satisfy the need for social acceptance [Giraldo-Luque et al, 2021, Giraldo-Luque andFernández-Rovira, 2021]. The data produced by individuals is what is valuable, being very far from a humane model of value creation.…”

Section: Bidirectional Functionality Of Digital Affordancesmentioning

confidence: 99%

“…An affordance exploiting this is notifications checking, (Table 1) which gives users the possibility to tailor the way they receive self-relevant stream-based updates, keeping their attention after every message and event happening in their curated streams. Notifications are at the center of our tendency to be 'connected' all day long and function as a tool to control our fear of missing out relevant information [Giraldo-Luque et al, 2021]. Thus, notification checking affords digital social epistemic actions that lead to gaining self-relevant information, and potential social rewards.…”

Section: Belief-updating Digital Social Affordancesmentioning

confidence: 99%

See 1 more Smart Citation

Social Media Platforms: Trading with Prediction Error Minimization for Your Attention

Ciria¹,

Albarracin²,

Miller³

et al. 2022

Preprint

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Culture exploits the acquisition of meaningful content by crafting regimes of shared attention, determining what is relevant, valuable, and salient. Culture changes the field of relevant social affordances worthy of being acted upon in a context-sensitive manner. When relevant affordances are highly weighted, their attentional capture and their salience increase the probability of them being enacted due to the associated expectation for minimizing prediction error. This process is known as active inference. In the digital era, individuals need to infer the action-related attributes of digital cues, here characterized as digital affordances. The digital affordances of digital social platforms are of particular interest here. Digital social affordances are defined as online possibilities of social interactions. By their own nature, these are salient because they are related to social interactions and relevant social cues. However, the problem of digital social platforms is that they are not equivalent to situated social interactions because their structure is built, mediated, and defined by third-parties with diverse interests. The third-parties behind the digital social platforms are using the same mechanism exploited by culture to manipulate the shared patterns of attention. Moreover, digital social platforms are deliberately designed to be hyper-stimulating, making digital social affordances highly rewarding and increasingly salient. This appropriation, for economic purposes, is an issue of great importance, especially as the COVID-19 pandemic brought deep global changes, pushing societies to an online digital way of life. Here, we examined different types of digital social affordances under an active inference view, placing them into two categories, those for self-identity formation, and those for belief-updating. This paper aims to analyze digital social affordances in light of the prediction error dynamics they might elicit to their users. Although each of the analyzed digital social affordances allows different epistemic and instrumental digital actions, they all share the characteristic of having an "easy" and a fast expected rate of error reduction. Here, we aim to provide a new hypothesis about how the design behind digital social affordances is built on our natural attractiveness to minimize prediction error and the resulting positive embodied feelings when doing so. Finally, it is suggested that because digital social affordances are becoming highly weighted in the field of affordances, this might be putting at risk our context-sensitive grip on a rich, dynamic and varied field of relevant affordances.

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Section: Bidirectional Functionality Of Digital Affordancesmentioning

confidence: 99%

Section: Belief-updating Digital Social Affordancesmentioning

confidence: 99%