PurposeThe purpose of the study is to identify the information needs of patrons in a large Canadian academic library system by analyzing the types of questions asked through the Library's "Ask A Librarian" system. The results provide information on specific areas of competencies and training for staff providing virtual reference services.
MethodologyThis article looks at virtual reference data collected between January and April 2012 from a large Canadian academic library and provides an analysis of the types of questions asked by library users. The researchers developed a detailed coding scheme for the analysis of question type and referrals made, and used the qualitative analysis software NVivo™ to code and analyze the data.
FindingsThe results of this analysis found that patrons often tap into synchronous online library help when they encounter challenges with online library resources. Specific areas of patron training to be developed were also identified. Finally, areas for staff training were uncovered which will help the library provide a consistent level of service to patrons.
OriginalityThis is the first study in the library community to conduct a detailed analysis of the virtual reference transcripts from a large Canadian university using the NVivo™ content analysis software. The study developed and employed more detailed coding categories then has been used in previous studies in order to provide more information about the questions that patrons 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59
IntroductionVirtual Reference (VR) also referred to as chat reference, is defined by the American Library Association as "…a reference service initiated electronically, often in real-time, where patrons employ computers or other Internet technology to communicate with reference staff, without being physically present. Communication channels used frequently in virtual reference include chat, videoconferencing, Voice over IP, co-browsing, e-mail, and instant messaging" (Guidelines for Implementing and Maintaining Virtual Reference Services, 2004). The text transcripts of these reference interactions provide Library and Information Science (LIS) researchers with a wealth of data which can be analyzed in numerous ways to provide insight into patrons' use of the library and its resources.Libraries continue to struggle to provide more and better service to patrons while in the midst of ongoing budget reductions. The improvement and expansion of virtual services will be seen as a logical and economical solution to this ongoing challenge. One of the challenges of any reference service is providing a consistent level of service. Differences in staff competencies, subject knowledge, and experience will impact the success of each reference transaction and patron satisfaction. This is particularly true of institutions that have more than on...