“…Social control (formal and informal sanctions) and influence (Cohen et al, 2006;Meier, 1982;Mittelmark, 1999;Valente and Pumpuang, 2007) Social capital and collective efficacy Social exchange and opinion leaders Women's studies Embodied context (values/ideals embodied or embraced through internal influences) (Brazy and Shah, 2006;Christakis and Fowler, 2007;Kushner, 2005;Tavares and Plotnikoff, 2008) Gender roles Behavioral economics Individual and societal (dis)incentives (Cohen and Farley, 2008;Day, 2006;Gordon-Larsen et al,;Green et al, 2009;Halpern et al, 2007;Pratt et al, 2004;Sturm, 2004;Wansink and Chandon, 2006; Market failure Availability bias (default decisions) Framing and priming Herd instinct (crowd influence) Social marketing and communications 4 P's: product, price, place, promotion (Andreasen, 1995;Borgatti et al, 2009;Brodie et al, 2001;Gantz and Wang, 2009;Grier and Bryant, 2005;Luke and Harris, 2007;Maibach et al, 2007;Gladwell, 2000) Communication channels and messengers Message packaging (e.g., entertainment value) Social networks Critical mass/tipping point (to spread practice beyond minority, must be promoted by 3 types: connectors, mavens and sales people) Social ecology and health policy Upstream-downstream approaches (Glasgow et al, 1999;Green et al, 2009;Katan, 2006;Kersh and Morone, 2002;Kumanyika and Ewart, 1990;Kumanyika et al, 2008;Smedley et al, 2000;Stokols et al, 2003) Population-level intervention (reach and exposure), multi-level intervention Implementation and dissemination science, including push-pull design principles (e.g., lowering the bar to make adoption of a behavior less costly financially and psychologically by developin...…”