Note: Professionals’ View of Consumers’ Packaging Interactions – A Narrative Analysis

Ryynänen, Toni; Rusko, Elina

doi:10.1002/pts.2273

Packag Technol Sci

2016

DOI: 10.1002/pts.2273

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Note: Professionals’ View of Consumers’ Packaging Interactions – A Narrative Analysis

Toni Ryynänen

Elina Rusko

Abstract: The article from this special issue was previously published in Packaging Technology in Science, Volume 28, Issue 4, 2015. For completeness we are including the title page of the article below. The full text of the article can be read in Issue 28:4 on Wiley Online Library: http://onlinelibrary.wiley.com/doi/10.1002/pts.2107/abstract

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Connected Stores, Connected Brands, Connected Consumers, Connected Goods: On Business Model Ecosystems in Internet of Packaging

Lydekaityte¹,

Tambo²

2020

NB!ICT

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This paper investigates and discusses roles, initiatives, and potentials for the business model ecosystem to enter business model innovation triggered by digital wireless technologies and capabilities of the Internet of Packagingenabled smart interactive packaging. This paper develops an overview of the Internet of Packaging technology, wireless digital capabilities, business model innovation, and business model ecosystem in connection to the investigated phenomenon. In this paper, the digital transformation from passive to network-connected enhanced packaging is considered as an accelerator for business model innovation that creates and delivers the value proposition to a wide-ranging business model ecosystem including internal and external participants. Therefore, the governance of the overall business model ecosystem should efficiently reinforce each separate business model, as well as ensure safe and reliable data mobility in the IoP digital infrastructure regarding unique secure digital identifiers.

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Connected Stores, Connected Brands, Connected Consumers, Connected Goods: On Business Model Ecosystems in Internet of Packaging

Lydekaityte¹,

Tambo²

2020

NB!ICT

View full text Add to dashboard Cite

show abstract

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Note: Professionals’ View of Consumers’ Packaging Interactions – A Narrative Analysis

Cited by 1 publication

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Connected Stores, Connected Brands, Connected Consumers, Connected Goods: On Business Model Ecosystems in Internet of Packaging

Connected Stores, Connected Brands, Connected Consumers, Connected Goods: On Business Model Ecosystems in Internet of Packaging

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