“…We grant that communication researchers as diverse in orientation as Grossberg (1983Grossberg ( -1984Grossberg ( , 1984Grossberg ( , 1985Grossberg ( , 1986aGrossberg ( , 1986b, Christenson (1993), Cooper (1985), Chesebro, Fougler, Nachman, and Yannelli (1985), Fedler, Hall, and Tanzi (1982), Ono and Sloop (1995), and Sellnow (1996) plumb the appeal of the post-World War I1 popular music Grossberg (1986a, p. 50) calls "rock and roll." But with the exception of Wolfe (1995Wolfe ( , 1999, neither communication nor popular music scholars have asked, let alone answered, "What precisely accounts for the lasting appeal of an enduringly popular musical text?" (emphasis added.)…”