Use of polyester‐type polyurethane foam (PUF) is an effective adsorbent for the removal of hazardous dye: crystal violet (CV) from an aqueous solution. In this adsorption study, the formation of hydrophobic ion pair (opposite charge attraction) between the charged species, i.e., cationic (basic) dye CV and anionic surfactant sodium dodecylsulfate (SDS) sorbed onto PUF. Chemical calculations were performed using quantum simulation to understand ion‐pair formation for CV–SDS at the semiempirical PM6 level. Adsorption studies were performed using 200 mg cylindrical PUF with an overhead stirrer in solutions containing varying compositions of the dye–surfactant mixture. The equilibrium thermodynamics and kinetics of the adsorption process were studies by measuring CV dye removal as a function of time and temperature. Results show that the formation of the dye–surfactant ion pair is necessary for effective adsorption onto PUF. Various adsorption isotherms, viz., Langmuir, Freundlich, Temkin, Dubinin–Radushkevich (DRK), Harkin‐Jura, and several kinetic models, viz., pseudo‐first order, pseudo‐second order, Elovich, and Intraparticle diffusion were used to fit the spectrophotometric result. The equilibrium adsorption data fit to the Langmuir isotherm gives the maximum adsorption of PUF as 33.39 mg g−1 from 200 mL 5.0 × 10−5 mol L−1 CV solution at 298.15 K. The kinetics study showed that the overall adsorption process follows pseudo‐second‐order kinetics. The Morris–Weber model suggests that an intraparticle diffusion process is active in controlling the adsorption rate. The Freundlich, Temkin, DRK adsorption isotherms showed that solute dye transfers from solution to the PUF adsorbent surface through physical adsorption. The Langmuir and Harkin‐Jura adsorption isotherms suggest that the adsorbent surface is homogeneous in nature. The thermodynamic data showed that the adsorption process is spontaneous and endothermic with a positive enthalpy change and a negative change in Gibb's energy.