The creative and digital content business, among many others, is going through a significant paradigm shift as a result of advances in AI technology. AI technologies are enhancing human talents and changing the creative scene in a variety of ways, including content production and curation. The potential for innovation and expansion could appear endless, revolutionary, and forward-thinking, but difficulties like job loss, issues with originality and ethics, and the dissolution of human connections are all producing an underlying worry and anxiety across many industries. The interaction between people and AI fosters creativity and creates new opportunities for content production. Academic dishonesty undermines the educational process and undermines the reputation of academic institutions. A few cases catalogued from the educational contexts have been highlighted to evaluate the bright and dark sides of using AI affecting the academic integrity and reliability of substances used in the modern world.