To convert highly brittle into flexible membrane, the polystyrene sulfonic acid‐co‐maleic acid crosslinked sodium alginate (PSSAMA/NaAlg) membrane was modified by incorporating the different weight% of dibutyl phthalate (DBP) as a plasticizer. The effect of DBP content on the physico‐chemical properties of the membranes was thoroughly examined. The membranes exhibited lower glass transition temperatures with increasing the plasticizer content in the matrix of PSSAMA/NaAlg. The separation performance of the membranes for water/isopropanol and water/1,4‐dioxane was studied at different temperatures. Among the modified membranes, the membrane containing 6 wt% of DBP exhibited the highest separation factors of 24,129 with a flux of 13.57 × 10−2 kg/m2 hr and 23,353 with a flux of 12.99 × 10−2 kg/m2 hr for water/isopropanol and water/1,4‐dioxane at 30°C, respectively. From the temperature‐dependent diffusion and permeation values, the Arrhenius activation parameters were estimated. The estimated activation energy values for permeation of water (Epw) and isopropanol (EpIPA) were, respectively, ranged between 12.09 and 8.79, and 42.52 and 32.79 kJ/mol. A negative heat of sorption (ΔHs) values was obtained for all the membranes, suggesting that Langmuir's mode of sorption was predominant. Based on the results, it is concluded that the modified membranes demonstrated excellent pervaporation performance for the separation of water/isopropanol and water/1,4‐dioxane.