Ginseng, the root of Panax ginseng C.A. Meyer, is used as a general tonic. Recently, we isolated a novel ginsengderived lysophosphatidic acid (LPA) receptor ligand, gintonin. Gintonin activates G protein-coupled LPA receptors with high affinity in cells endogenously expressing LPA receptors, e.g., Xenopus oocytes. P2X receptors are ligandgated ion channels activated by extracellular ATP, and 7 receptor subtypes (P2X 1 -P2X 7 ) have been identified. Most of the P2X 1 receptors are expressed in the smooth muscles of genitourinary organs involved in reproduction. A main characteristic of the P2X 1 receptor is rapid desensitization after repeated ATP treatment of cells or tissues expressing P2X 1 receptors. In the present study, we examined the effect of gintonin on P2X 1 receptor channel activity. P2X 1 receptors were heterologously expressed in Xenopus oocytes. ATP treatment of oocytes expressing P2X 1 receptors induced large inward currents (I ATP ), but repetitive ATP treatments induced a rapid desensitization of I ATP . Gintonin treatment after P2X 1 receptor desensitization potentiated I ATP in a concentration-dependent manner. We further examined the signaling transduction pathways involved in gintonin-mediated potentiation of I ATP . Gintonin-mediated I ATP potentiation was blocked by Ki16425, an LPA1/3 receptor antagonist, a PKC inhibitor, a PLC inhibitor, and a PI4-Kinase inhibitor but not by a calcium chelator. In addition, mutations of the phosphoinositide binding site of the P2X 1 receptor greatly attenuated the gintonin-mediated I ATP potentiation. These results indicate that G protein-coupled LPA receptor activation by gintonin is coupled to the potentiation of the desensitized P2X 1 receptor through a phosphoinositide-dependent pathway.