“…Prior case–control work on gun injury (Kellermann et al, 1992), as well as other early injury case–control studies (Haddon, Valien, McCarroll, & Umberger, 1961), has pair-matched cases and controls on location, something that we purposely did not do because it would have likely produced bias toward the null due to overmatching (by increasing the number of case–control matches with noninformative, same exposures to outlets, thus increasing variability and reducing statistical significance) and because we also wanted to study the effects of location with respect to alcohol outlets (Branas et al, 2008). …”