The aim of this study was to evaluate the coloration of zirconia ceramic by adding three kinds of metal oxide. This was done with different concentrations of Fe 2 O 3 , CeO 2 , and Bi 2 O 3 in tetragonal zirconia polycrystals stabilised with 3Y-TZP powder compacted at 200 MPa using cold isostatic pressure and full sintering. X-ray diffraction analysis was used to examine the structure of the shaded 3Y-TZP. The chromaticity of sintered bodies was measured on a spectrophotometer. The coloration of zirconia by the three kinds of metal oxide was determined. With the addition of CeO 2 , the lightness of the zirconia was about 84-87, a* decreased slightly, and the colour shifted to a more yellow-green hue. With an increasing content of Fe 2 O 3 , the chroma of the ceramic became more intense, the lightness decreased, and the colour changed to a red-yellow hue.With an increasing concentration of Bi 2 O 3 , the colour of the materials shifted to a light saffron yellow. X-ray diffraction spectra revealed only tetragonal phase. Results show that zirconia ceramic can be colourised