LaPO4:Bi3+ single-phased white-emitting phosphors doped with both Li+/Na+ ions were successfully prepared by a conventional solid-state reaction technique. Microstructures were analyzed by both X-ray diffraction and high-resolution scanning electron microscopy experiments. Under the excitation of 335 nm, the La0.97PO4:Bi3+0.03 phosphor showed four emission bands with maxima at 460 nm, 487 nm (blue), 530 nm (yellow), and 637 nm (red); these can be successfully combined to form pure white light in a single host lattice only by simple activator Bi3+ ion. It was found that changing the concentration of dopant (Li+, Na+ ions) did not produce a change in shape or location of the emission peaks, but the value of the emission intensity increased; this was particularly evident in the red emission, which could optimize the white light emitting performance of the phosphors. When the Na+ doping concentration was 0.02, the CIE chromaticity coordinate of phosphor La0.95PO4:Bi3+0.03, Na+0.02 was (0.3008, 0.3203), close to that of the standard white light.