“…From "diet" to "way of life": Moving away from the word "diet" and towards language such as "the way I eat" or "way of life" was a common use of reframing across studies, and crossed genders, nationalities, and past weight loss trajectories (Couch, Han, Robinson, & Komesaroff, 2014;Frank, 2012;Hindle & Carpenter, 2011;Jaksa, 2011;Karfopoulou et al, 2013;McKee, Ntoumanis, & Smith, 2013;Ross, Brooks, Touchton-Leonard, & Wallen, 2016;Sweeting et al, 2016;Tyler, Allan, & Alcozer, 1997;Witwer, 2014). "Diet" was often shunned because it evoked either a sense of temporariness, a sense of restriction, or both.…”