Now is the time to embrace interactive electronic applications of Association Pattern Technique

Diedericks, Lizette; Erasmus, Alet C.; Donoghue, Suné

doi:10.1016/j.jretconser.2020.102191

Cited by 7 publications

(17 citation statements)

References 74 publications

(132 reference statements)

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“…In means-end hierarchies, consequences have an intermediate role by functioning as ends in attribute—consequence linkages, but simultaneously also as means in consequence—universal values linkages (Woodruff and Gardial 1996). Due to this dual role, a further distinction between functional and psychosocial consequences has been recommended to offer a more detailed understanding of how consumers construct value (Diedericks, Erasmus, and Donoghue 2020; Olson and Reynolds 1983, 2001; Reynolds and Phillips 2009; Figure 1, right column). However, three-level hierarchies still dominate means-end research while very few four-level frameworks can be found (e.g., Kwon, Cha, and Lee 2015 as well as Schauerte 2009 represent the latter).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…It is premised on the conditional independence of attribute—consequence and consequence—values linkages, which permits their separate collection (Hofstede et al 1998; Vriens and Hofstede 2000). In APT laddering, the respondents indicate connections by checking the appropriate boxes in attribute—consequence and consequence—values matrices, which, when combined, result in three-level means-end chains (Diedericks, Erasmus, and Donoghue 2020; Phillips and Reynolds 2009). The method is suitable for investigating the construction of consumer value, developing marketing strategies and new products as well as gaining insight into consumers’ motivational structures (Diedericks, Erasmus, and Donoghue 2020).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…In contrast, quantitative laddering is deductive and uses structured questionnaires (Veludo-de-Oliveira, Ikeda, and Campomar 2006). These methodological differences have raised concerns regarding the validity and quality of quantitative laddering (Diedericks, Erasmus, and Donoghue 2020; Phillips and Reynolds 2009). The aim of the current research was to narrow the gap between labor-intensive laddering interviews and more economic and large-scale laddering surveys by developing the latter.…”

Section: Introductionmentioning

confidence: 99%

“…of these" option followed by a "What, then" open field to avoid forced selection of irrelevant attributes(Diedericks, Erasmus, and Donoghue 2020;Reynolds 2006). Equally, each matrix included a "None of these" alternative for the consequences and values.…”

mentioning

confidence: 99%

See 3 more Smart Citations

Digitally Customized and Interactive Laddering: A New Way for Examining Tourists’ Value Structures

Sorakunnas

Konu

2022

Journal of Travel Research

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Insight into consumer value forms the basis for successful tourism management. The means-end structures of consumer value in tourism are mainly investigated by qualitative, in-depth laddering interviews while structured, quantitative laddering is less common. This study develops quantitative laddering by digitalizing the Association Pattern Technique (APT) in order to increase its interactive customization. The feasibility of digitally customized APT is piloted by investigating 956 nature-based tourists visiting Finnish national parks. The evaluation of the method is based on epistemological laddering criteria and usability. The results demonstrate greater contextuality, increased sample relevance, delivery of complete chains, and decreased risks of misunderstandings compared to conventional APT. Hence, digitalized APT holds potential for examining the structure of consumer value and its larger sample size also reveals less apparent means-end chains and universal values. However, its wider adoption into managerial processes would benefit from the development of specific software.

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Section: Theoretical Backgroundmentioning

confidence: 99%

Section: Theoretical Backgroundmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

mentioning

confidence: 99%

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Digitally Customized and Interactive Laddering: A New Way for Examining Tourists’ Value Structures

Sorakunnas

Konu

2022

Journal of Travel Research

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“…This study collected data from vocational students using one of the hard laddering techniques known as the Association pattern technique (APT) method outlined by (Reynolds & Gutman, 1988;Ter Hofstede et al, 1998). APT has been widely used in marketing research (Diedericks, Erasmus & Donoghue, 2020). Thus, the APT was used for data collection and presented in matrix form called summary implication matrix (SIM).…”

Section: B Mec and Apt Theorymentioning

confidence: 99%

Determining The Values and Attributes of e-Learning From Vocational Students' Perspectives

THANGAIAH¹

2022

ASMScJ

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Value co-creation is created with the users when they consume or use the product or services. Value co-creation is exclusive among individuals but can influence the user's behaviour in using a product or service and in the users' cognitive space. E-learning as a service platform should deliver value that fulfils users’ needs. Thus, it is essential to identify users' critical features such as forums, videos, and rewards (referring to frequently or most used attributes) on the e-learning platform from the users' view and not the developer's perspective. Students as the primary users of e-learning are essential in creating and extracting users' co-creation values. This paper aims to identify the critical attributes and values from vocational students' perspectives using the means-end chain (MEC) methodology. The relationship among these elements would build a ladder and lead to the purpose of the research. Data were gathered from 151 vocational students using the MEC model and hard laddering – Association pattern technique (APT) technique and developed the summary implication matrix (SIM) and hierarchical value map (HVM). The results showed that students consider eight valuable values, with five dominant values: sense of accomplishment, helpful, self-fulfilment, excitement, and fun and enjoyment of life. Attributes such as games and quizzes, videos, chat forums, rewards, widgets, and apps contribute to co-creation values. Besides, vocational students tend to prefer simulation exercises and live streaming features. The significance of this study is to help identify the co-creation value based on critical elements on an e-learning platform. Building an e-learning platform based on the user's point of view is getting the users to use the system. Further, valuable insight into values may provide input for the design of the e-learning model from the perspective of value.

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Millennials' brand legitimacy judgements amid a global crisis: A deeply rooted affair

Nkuna,

Erasmus,

Olivier

2023

J of Consumer Behaviour

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Many established clothing brands did not survive the global COVID‐19 pandemic, while some unexpectedly departed from countries such as South Africa which is a gateway for clothing imports in Africa. This raised questions about consumers' legitimacy perceptions of clothing brands, hence brands' worthiness of support during trying times. This study subsequently investigated Millennials' beliefs about clothing brands' appropriateness (pragmatic legitimacy); ethical worthiness, and potential to support self‐worth (cognitive legitimacy), arguing that this cohort, based on considerable market size and particular interest in clothing, significantly influences brands' survival in the marketplace. Uniquely integrating the Classical Delphi Technique, a focus group discussion and Means‐End‐Chain (MEC) analysis in a 3‐phase mixed method endeavour (involving N = 53; N = 10 and N = 350 participants respectively), the study identified Millennials' preferred clothing brand attributes and the related consequences associated with brands worthy of support. Using MEC's series of hierarchical value maps, findings were translated in terms of the underlying predominant values that direct Millennials' brand choices. ‘Hedonism’ and ‘security’ subsequently emerged as the predominant personal values—per Schwartz's (1994) value continuum—that drive Millennials' brand legitimacy inferences, suggesting pertinent approaches in retail to satisfy consumers' needs. Recommendations for future research include a differentiation of gender differences, and other demographic segments to facilitate market segmentation, and a follow‐up quantitative study. Implications for retail and business strategy are presented.

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Now is the time to embrace interactive electronic applications of Association Pattern Technique

Cited by 7 publications

References 74 publications

Digitally Customized and Interactive Laddering: A New Way for Examining Tourists’ Value Structures

Digitally Customized and Interactive Laddering: A New Way for Examining Tourists’ Value Structures

Determining The Values and Attributes of e-Learning From Vocational Students' Perspectives

Millennials' brand legitimacy judgements amid a global crisis: A deeply rooted affair

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