NPD in manufacturing companies - use of surveys to determine overall status in a country or region, and changes over time

A preliminary study on the current status of New Product Development in Singapore

“…Comparing this result with that from a paper by Bauly which concluded that about 31% of the companies were engaged in NPD in year 2003 [3], there seem to be no increase in the number of companies carrying out NPD from year 2003 to now. However, the survey conducted by Bauly was based purely on manufacturing industry, whereas the current study includes other mechanical and electrical and electronic industries that are not doing manufacturing.…”

“…2 shows the importance of NPD activities carried out in these companies using five colors presenting not important to very important. These activities are: 1) Market launch 2) Production start-up 3) Pre-mass production business analysis 4) Trial production 5) General market product testing 6) Focus group product testing 7) In-house screening 8) Product development Proceedings of the 2008 IEEE IEEM 9) Business analysis 10) Marketing research 11) Preliminary technical assessment 12) Preliminary market assessment 13) Initial screening for new product selection Product development and preliminary technical assessment are the two activities among all that rated by most of the companies as either important or very important, suggesting the importance of these two activities in determining the success of a new product. Apart from the activities listed, respondents added activities including adoption of customers' requirement and development based on customers' evaluation.…”

“…The need for NPD in the industries especially manufacturing has been discussed extensively by Bauly [2,3]. The involvement in NPD is believed to be able to increase the business activity and investment of the parent companies of those multinational companies (MNCs) based overseas, as the local subsidiary manufacturing companies carrying out NPD provides more business opportunity in the region.…”

Organisational Capabilities, Environmental Turbulence, and NPD Performance: A Study on Malaysian Manufacturing Firms

“…In addition, although NPD practices of manufacturing firms in Malaysia were no different from those of global firms, they are at the infancy level, and still growing (Jabar, Soosay, and Santa, 2011). Consequently, organisational capabilities of manufacturing firms in Malaysia are not very complicated (Bauly, 2004), and deserve further analysis.…”