We have examined the cell type-specific regulation of the human BK virus (BKV) enhancer. This enhancer functions efficiently in cis to activate expression from the adenovirus major late promoter in the human kidney cell line, 293, and in a monkey kidney cell line, MK2, but not in the HeLa cell line. In gel retardation migration assays, specific BKV enhancer-protein complexes could be observed by using nuclear extracts prepared from each cell line. Moreover, a unique DNA-protein complex was observed by using the HeLa cell nuclear extracts. By DNase footprint analysis, four binding regions for HeLa cell nuclear proteins were defined within the BKV enhancer repeat region. Two of the protected regions encompassed nuclear factor 1 or CCAAT transcription factor binding sites. These nuclear factor 1 sites also were protected by nuclear proteins from the 293 and MK2 cell lines. The other two protected sites encompassed a region of symmetry which included a sequence similar to the simian virus 40 TC enhancer motif and to a conserved sequence present upstream or within the introns of several cellular genes. These two sites were not protected by either the 293 or MK2 nuclear proteins. Competition studies in transfected cells indicated that the reduced activity of the BKV enhancer in the HeLa cell line was due to negative regulation. Further, we have demonstrated that binding of a nuclear factor(s) to the HeLa cell-specific site is involved in the repression of enhancer activity.The control of transcription in eucaryotic cells is a complex process involving the interaction of cellular protein factors with specific gene sequences. A number of trans-and cis-acting elements involved in the regulation of transcription initiation have been described. For example, the cisacting enhancer sequence, first described as a repeat sequence in the regulatory region of simian virus 40 (SV40), can stimulate transcription from homologous and heterologous promoters, independent of position and orientation (for reviews, see references 18 and 32). The activity of enhancer sequences can be modulated by factors in trans as demonstrated by the ability of viral early proteins such as the adenovirus ElA proteins to repress (5,25,49) or stimulate (6, 21, 29) enhancer activity. In addition to viral trans-acting factors, a number of investigators have identified binding sites for nuclear proteins within enhancer sequences (2,3,15,30,37,40,41,47), and there is evidence that the binding of trans-acting proteins regulates enhancer activity (1,4,17,34,35,45,48,53).For both viral and cellular enhancer sequences, host cell specificity has been observed (21, 38), and recent studies have described host cell-specific binding of nuclear proteins to enhancer sequences (2,11,34,35,51). Host cell specificity of enhancer activity could be controlled by the presence or absence of either positively or negatively acting factors. For example, Atchison and Perry (1) suggest the kappa gene is regulated in development by the presence or absence of a positively acting fact...