Coherent control of nuclear pumping in a three level system driven by x-ray light is investigated. In single nuclei, the pumping performance is determined by the branching ratio of the excited state populated by the x-ray pulse. Our results are based on the observation that in ensembles of nuclei, cooperative excitation and decay leads to a greatly modified nuclear dynamics, which we characterize by a time-dependent cooperative branching ratio. We discuss prospects of steering the x-ray pumping by coherently controlling the cooperative decay. First, we study an ideal case with purely superradiant decay and perfect control of the cooperative emission. A numerical analysis of x-ray pumping in nuclear forward scattering with coherent control of the cooperative decay via externally applied magnetic fields is presented. Next, we provide an extended survey of nuclei suitable for our scheme, and propose proof-of-principle implementations already possible with typical Mössbauer nuclear systems such as 57 Fe. Finally, we discuss the application of such control techniques to the population or depletion of long-lived nuclear states. PACS numbers: 73.20.Mf, 78.70.Ck, 75.78.Jp, 76.80.+y Coherent control in quantum optics and atomic physics provides an efficient tool to investigate atomic properties and favorably manipulate the dynamics of the system alike. Similar possibilities with nuclear systems have been considered with great interest [1-8] already shortly after the realization of the first laser in the optical band [9]. However, many quantum optical control schemes require the effective coupling of the driving field to the considered transition (Rabi frequency) to be of the same order as the relaxation rate of the same transition [10,11]. Consequently it is very demanding to exploit the direct laser driving of nuclear systems experimentally. Furthermore, the dream of the nuclear laser is at present equally out of reach. The pursuit of coherent sources for wavelengths around or below 1 nm is supported however by the advent and commissioning of x-ray free electron lasers [12,13], the availability of which will stimulate the transfer of quantum optical schemes to nuclei along these lines.A different route to coherent control of nuclear dynamics which does not rely on forthcoming x-ray light sources is coherent light scattering off nuclei in the low-excitation limit [14][15][16][17][18]. In particular, coherent nuclear forward scattering (NFS) is a routine technique experimentally studied in many labs around the world. In NFS, high-frequency light such as that from a synchrotron radiation (SR) source is monochromatized at a nuclear resonance energy, and then scatters coherently off a nuclear target. As has recently been realized, while being conceptionally different from the attempts to directly transfer quantum optical schemes to the nuclear realm, NFS does allow to explore coherent control of nuclei in experimental settings already available today [19][20][21][22]. The possibility of control exploited in these works ar...