Knowledge of ionicity is requisite for successful identification of those salt qualities required to design and couple the most appropriate fluid for performance of an intended chemical function. We report on utilisation of (35)Cl(-) quadrupolar coupling constants (C(Q)) to quantitatively assess the ionicities of given chloride salts, by exploiting the electronic response of the quadrupolar chlorine atom as a function of its immediate chemical environment. We find that protic salts in particular, like their aprotic analogues, are highly ionised, while at the same time being highly associated, in stark contrast to literature reports claiming in general that they are of sub-ionic origin.