2021
DOI: 10.1007/s10551-020-04731-x
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Nudges in SRI: The Power of the Default Option

Abstract: We introduce nudges in order to incite investors to choose Socially Responsible Investment (SRI) funds instead of traditional funds. We have set up two online experiments with a total of 713 US retail investors, using three types of nudges to elicit their effects on investors’ SRI investments level: making SRI the default investment, introducing a SRI explanation message, and priming ethical values by displaying shocking images. Making SRI the default option is the most efficient nudge to influence investors t… Show more

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Cited by 24 publications
(46 citation statements)
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References 95 publications
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“…One reason can be since mass waste reduction requires long-term financial commitment, therefore firms consider it as extra cost and ignore it due to less returns (Garcia and Orsato, 2020). Moreover, few scholars introduced nudges to encourage SRIs as unlike value-based investors, some investors shift to SRIs merely to utilize new financial opportunities or to avoid likely risks (Gajewski et al. , 2021).…”
Section: Discussion and Outcome Of The Studymentioning
confidence: 99%
“…One reason can be since mass waste reduction requires long-term financial commitment, therefore firms consider it as extra cost and ignore it due to less returns (Garcia and Orsato, 2020). Moreover, few scholars introduced nudges to encourage SRIs as unlike value-based investors, some investors shift to SRIs merely to utilize new financial opportunities or to avoid likely risks (Gajewski et al. , 2021).…”
Section: Discussion and Outcome Of The Studymentioning
confidence: 99%
“…On the other hand, certain studies report mixed results. The efficacy of priming in influencing drink choices was only significant in case of more salient visual cues (Kay et al, 2023), and priming ethical values to boost socially responsible investment choices was only effective if applied together with other message contents (Gajewski et al, 2022). Therefore, it is important to gain better understanding on how priming can be used effectively, especially in the context of pro-environmental behaviors.…”
Section: Commitment Primingmentioning
confidence: 99%
“…For instance, both academics (Pilaj, 2017) and institutions (see the European Capital Market Institute (ECMI) or UN‐PRI) propose SRIs as the default vehicle for retail investors. A study of US respondents shows that such a default would drastically increase SRIs (Gajewski et al, 2022).…”
Section: Main Nudges In the Financial Literaturementioning
confidence: 99%
“…Priming has already been tested with some success to promote SRIs. Gajewski et al (2022) used negative priming (images of child worker, alcohol, and tobacco) to encourage investors to prefer a SRI fund over a classical one. The effect of this nudge is significant only when combined with a message depicting the virtues of ESG criterion.…”
Section: Main Nudges In the Financial Literaturementioning
confidence: 99%