Nudging Customers towards Healthier Choices: An Intervention in the University Canteen

Chapman, Katarzyna; Ogden, Jane

doi:10.5539/jfr.v1n2p13

Cited by 13 publications

(8 citation statements)

References 21 publications

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“…In all the stores considered, unhealthy snacks were removed from all the checkouts of each store and were displayed away from that area on a sideboard, as tested in a previous study (Chapman and Ogden, 2012). At the checkouts, they were all replaced by a selection of healthy products (mix of fresh fruit, dried fruit, dried fruit bars, nuts and smoothies).…”

Section: Procedures -The Development Of the Healthy Checkoutmentioning

confidence: 99%

Assessing the Long-Term Effect on Sales and CSR of a Nutrition Marketing Strategy in the Retailing Environment

Grandi¹,

Cardinali²,

Bellini³

2019

IBR

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The present work aims to implement a "healthy checkout" in a real retailing environment in order to demonstrate that this kind of intervention can be a win-win strategy for both shoppers and retailers in a long-term perspective. A field experiment has been conducted in five stores belonging to a leading Italian Retailer in the north of Italy, where all the unhealthy products have been removed from the checkouts. Both sales analysis and shoppers attitudes towards the intervention have been studied. Sales data have been analyzed for the "healthy checkout stores" vs "traditional checkout stores", and customers have been interviewed at the end of the shopping trip five months after the implementation. Our findings show that developing a healthy checkout can have a positive impact on sales, retailer"s reputation in terms of perceived CSR, and loyalty to the store. The present work provides some interesting results about the long-term effect of an in-store marketing strategy that aims to promote health among customers.In order to fill those gaps, the present work is organized as follow. First, we describe the importance of the

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Section: Procedures -The Development Of the Healthy Checkoutmentioning

confidence: 99%

Assessing the Long-Term Effect on Sales and CSR of a Nutrition Marketing Strategy in the Retailing Environment

Grandi¹,

Cardinali²,

Bellini³

2019

IBR

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“…This association was significant in eight studies, with inconsistent evidence of significance found in three studies. One methodologically weak study 69 observed that checkout placement was associated with a significant decrease in sales of promoted foods.…”

Section: Resultsmentioning

confidence: 99%

The Impact of Non-Price In-premise Marketing on Food and Beverage Purchasing and Consumer Behaviour: A Systematic Review

Whitehead

Greci

Thomson

et al. 2021

Preprint

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In-premise marketing is commonly used to promote foods that are high in fat, sugar or salt. In order to inform development of public policy in this area, this systematic review sought to determine the quantity and quality of English-language evidence which examines the role and impact of in-premise advertising (e.g., signage, posters) and positional promotions (e.g., checkout displays) on consumer behaviour and diet-related outcomes in retail, out-of-home (i.e., cafes, restaurants, takeaways) and online purchasing environments. Sixty-two studies met inclusion criteria, of which 69% (n=42) were identified as being methodologically weak. The best-available evidence constitutes findings from four methodologically strong studies, and ten moderate studies which are not confounded by additional promotions such as price or availability. These studies predominantly found evidence that in-premise marketing is likely to be successful in influencing consumer behaviour towards targeted items, across retail and out-of-home settings. These findings provide a basis for authorities to consider acting to restrict in-premise marketing of unhealthy foods and encouraging the in-premise marketing of healthier products. This review identified gaps in the evidence available on non-sales outcomes, and on online purchase environments. These gaps, and identified methodological limitations of the extant evidence remain to be addressed by future research.

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“…Salad bar purchases increased a Moderate Van Gestel et al [ 56 ] 2017 The Netherlands Unhealthy snacks at the check-out counter were replaced by healthy snacks Pre-post 1 small food store > 1 week & ≤ 1 month Small food store N/A Purchases of healthy snacks Point of sale system 6. Healthy snack purchases increased a Moderate Chapman et al [ 57 ], study 1 2012 UK Confectionery was removed from check-out counters and replaced by fruit Pre-post 1 cafeteria ≤ 1 week University cafeteria N/A Purchases of fruit; Purchases of confectionery Point of sale system 7a. Healthy fruit purchases decreased a 7b.…”

Section: Methodsmentioning

confidence: 99%

The effects of nudges on purchases, food choice, and energy intake or content of purchases in real-life food purchasing environments: a systematic review and evidence synthesis

Harbers

Beulens

Rutters

et al. 2020

Nutr J

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Background Adults with a low socioeconomic position (SEP) are more likely to engage in unhealthy diets as compared to adults with high SEP. However, individual-level educational interventions aiming to improve food choices have shown limited effectiveness in adults with low SEP. Environmental-level interventions such as nudging strategies however, may be more likely to benefit low SEP groups. We aimed to review the evidence for the effectiveness of nudges as classified according to interventions in proximal physical micro-environments typology (TIPPME) to promote healthy purchases, food choice, or affecting energy intake or content of purchases, within real-life food purchasing environments. Second, we aimed to investigate the potentially moderating role of SEP. Methods We systematically searched PubMed, EMBASE, and PsycINFO until 31 January 2018. Studies were considered eligible for inclusion when they i) complied with TIPPME intervention definitions; ii) studied actual purchases, food choice, or energy intake or content of purchases, iii) and were situated in real-life food purchasing environments. Risk of bias was assessed using a quality assessment tool and evidence was synthesized using harvest plots. Results From the 9210 references identified, 75 studies were included. Studies were generally of weak to moderate quality. The most frequently studied nudges were information (56%), mixed (24%), and position nudges (13%). Harvest plots showed modest tendencies towards beneficial effects on outcomes for information and position nudges. Less evidence was available for other TIPPME nudging interventions for which the harvest plots did not show compelling patterns. Only six studies evaluated the effects of nudges across levels of SEP (e.g., educational level, food security status, job type). Although there were some indications that nudges were more effective in low SEP groups, the limited amount of evidence and different proxies of SEP used warrant caution in the interpretation of findings. Conclusions Information and position nudges may contribute to improving population dietary behaviours. Evidence investigating the moderating role of SEP was limited, although some studies reported greater effects in low SEP subgroups. We conclude that more high-quality studies obtaining detailed data on participant’s SEP are needed. Registration This systematic review is registered in the PROSPERO database (CRD42018086983).

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Nudging Customers towards Healthier Choices: An Intervention in the University Canteen

Cited by 13 publications

References 21 publications

Assessing the Long-Term Effect on Sales and CSR of a Nutrition Marketing Strategy in the Retailing Environment

Assessing the Long-Term Effect on Sales and CSR of a Nutrition Marketing Strategy in the Retailing Environment

The Impact of Non-Price In-premise Marketing on Food and Beverage Purchasing and Consumer Behaviour: A Systematic Review

The effects of nudges on purchases, food choice, and energy intake or content of purchases in real-life food purchasing environments: a systematic review and evidence synthesis

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