Nudging Drivers to Safety: Evidence from a Field Experiment

Choudhary, Vivek; Shunko, Masha; Netessine, Serguei; Koo, Seongjoon

doi:10.2139/ssrn.3491302

Cited by 12 publications

(9 citation statements)

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“…Thus, we anticipated that delivering information in a medium richer in content than just audio (which is used over the phone) or text (DCs already send text‐based material to NOK) could help overcome barriers of distance. Even small informational nudges can lead to behavioral and decision changes (Choudhary et al., 2021). We thus expected that information delivered in the form of a video might be more compelling and help make up for the lack of rich face‐to‐face interaction.…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

“…This paper contributes to the literature on tissue donation in a few ways. Though other work has demonstrated that information‐sharing and behavioral nudges can benefit society broadly (Choudhary et al., 2021; Halpern, 2016; Krijnen et al., 2017; Thaler & Sustein, 2009), our paper brings this research to the context of tissue donation. Tissue donation is paramount, as a donor can improve the lives of up to 75 people (Donate Life America, 2021a).…”

Section: Introductionmentioning

confidence: 97%

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Video intervention to increase decedent tissue donation by next‐of‐kin

Kush

Tayur

2022

Production and Operations Management

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Over 60% of decedents in the United States have not given first‐person consent for tissue donation; thus, receiving consent from next‐of‐kin (NOK) is a potentially powerful way to improve access to donor tissues. As a more informed NOK is more likely to consent to tissue donation, we introduced the delivery of two alternative videos that discuss the benefits of donation as part of the donation request. One was an animated, freely available video developed by the US Health Resources and Services Administration, and the other was a customized interview‐based video made in partnership with the Nevada Donor Network. We focused our analysis on studying the effect on White donation rates; many historical factors (in the United States) make the kind of simple, minimal intervention we implemented unlikely to be sufficient to encourage non‐White donation. We found in the field experiment that NOKs were more likely to donate if they viewed either video but that the two videos were not statistically different in their effect. As those who viewed a video may have been predisposed to donate, we additionally performed an online experiment that does not suffer from this endogeneity concern. We found results parallel to those in the field, and based on written comments by participants, we found suggestive evidence that the informational content in the videos was the mechanism that led to increased donation willingness and not emotional connectivity. We have identified a cheap and easy‐to‐implement intervention that could improve tissue availability across the nation.

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Section: Literature Review and Hypothesesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 97%

Video intervention to increase decedent tissue donation by next‐of‐kin

Kush

Tayur

2022

Production and Operations Management

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“…(2018) who study a nudge to begin building prototypes and testing ideas early in a design task, and Choudhary et al. (2020), who study the effect of displaying performance information on driver safety. Our research, which examines the role of reminders in the context of sustainable operations, further establishes the usefulness and importance of reminders within the field of behavioral operations.…”

Section: Nudges and Their Applicationsmentioning

confidence: 99%

How Nudges Lead to Improved Energy Efficiency in Manufacturing: Evidence from Archival Data and a Field Study

Dhanorkar

Siemsen

2021

Production and Operations Management

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Important discretionary tasks such as quality improvement, process compliance, and energy efficiency (EE) require constantly focusing the attention of decision‐makers. Using a combination of archival data analysis and a field study, we show how nudges in the form of reminders can serve as a simple yet powerful managerial lever to focus attention on such tasks and increase the likelihood that these tasks will be completed. We study the effectiveness of reminders in the context of EE tasks in manufacturing facilities. Technical assistance programs make EE recommendations to participating manufacturing sites and remind them regularly to pay attention to implementation. Our analysis shows that these reminders lead to a more widespread implementation of EE improvement suggestions and are particularly useful when facilities undertake multiple EE tasks in parallel, or when other unrelated sustainability tasks are being pursued in parallel. Next, we conduct a field study by leveraging a policy intervention called “Touchbase Tuesdays” that was implemented by our partner organization based on the results from our analysis. This field study provides additional causal evidence of the effect of reminders on EE task implementation. Overall, we observe that simple reminders can deliver substantial increases in task implementation rates in this context.

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“…There is evidence that nudges can be used to make people drive more safely (Choudhary et al, 2019). Future research should investigate if results are transferable to micromobility riders.…”

Section: Speedmentioning

confidence: 99%

Safe Micromobility

2020

International Transport Forum Policy Papers

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The author is grateful to Garance Lefevre at Uber for providing this information.7 The author is grateful to Chris Bruntlett of the Dutch Cycling Embassy for providing the information on the Netherlands' national traffic test.8 The author is grateful to George Yannis of the National Technical University of Athens for providing the information on the training programmes in the United Kingdom, New Zealand and Australia. 9 Smartphone apps exist which claim to assess the user's psychomotor functions through a test lasting a few minutes. Degraded accuracy or reaction time could reveal that a user is unfit to drive or ride a vehicle.

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Nudging Drivers to Safety: Evidence from a Field Experiment

Cited by 12 publications

References 0 publications

Video intervention to increase decedent tissue donation by next‐of‐kin

Video intervention to increase decedent tissue donation by next‐of‐kin

How Nudges Lead to Improved Energy Efficiency in Manufacturing: Evidence from Archival Data and a Field Study

Safe Micromobility

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