This study explores the effect of integrated superelastic shape-memory alloy fibers (SMAFs) on the mechanical performance of engineered cementitious composites (ECCs). Various SMAF configurations – linear-shaped SMAFs (LS-SMAFs), hook-shaped SMAFs (HS-SMAFs), and indented-shaped SMAFs (IS-SMAFs) – with diameters of 0.8 and 1.0 mm were incorporated into ECC matrices, and surface texturization was achieved through abrasive paper treatment. Their mechanical properties were assessed through single fiber pullout tests on ECC mixtures containing 1.5 and 2.0% polyvinyl alcohol (PVA), subjected to both monotonic and cyclic loading conditions. Qualitative analysis, employing scanning electron microscopy, demonstrated that the IS-SMAF configuration provided superior mechanical interlocking and fiber–matrix adhesion, with a distinct flag shape observed during tensile testing. Quantitative data indicated that IS-SMAFs significantly improved the tensile strength and pullout resistance, with slip distances of ≥5 mm and average pullout loads ranging from 263 to 403 N. LS-SMAFs demonstrated better performance compared to HS-SMAFs and LS-SMAFs in terms of tensile and pullout characteristics. Additionally, ECCs with increased PVA content exhibited enhanced withdrawal performance. Thermogravimetry analysis and X-ray diffraction provided insights into the high-temperature stability and crystalline structure of the composites. These results underscore the effectiveness of IS-SMAFs in enhancing ECC properties, offering significant implications for the development and optimization of high-performance composite materials in civil engineering applications.