The performance of the Plate Indirect Evaporative Cooler (PIEC) can be effectively improved by incorporating baffles in the dry channel. However, in the dimensional influence of the baffles on PIEC performance there remains a research gap. In order to investigate the impact of baffle dimensions on the wet bulb efficiency, namely the average heat transfer coefficient and the cooling capacity of the PIEC, this paper proposed and verified a three-dimensional numerical model and method based on the species transport model and the Euler wall film model. At the same time, in order to obtain the equilibrium point between the enhanced heat transfer performance and the additional resistance induced by baffles, a comprehensive performance evaluation index is introduced. The results indicate that, under the same conditions, (1) the baffle effect on PIEC performance is significant at a lower inlet air velocity, and the wet bulb efficiency of the PIEC with baffles can be improved by 22.8%; (2) the baffle effect on PIEC performance is negative if its relative length exceeds 60% or the primary air inlet velocity surpasses 4 m/s under the conditions specified in this paper; and (3) the baffle effect on PIEC performance is significant when its channel height is lower and its channel width is larger, and the wet bulb efficiency of the PIEC with baffles can be improved by 29.3%.