The heat transfer characteristics were experimentally investigated in a wind channel with different types of cut baffles for heat transfer augmentation. The aim of using zigzag-cut baffles is to create 3D flow structure behind the baffles instead of transverse vortex flow leading to enhance heat transfer. In this study, 4 types of baffles were examined; conventional baffle (Rectangular cross section with no cut), baffle with rectangular zigzag-cut, baffle with triangle zigzag-cut at 45 degree and at 90 degree. All of the baffles have the same height at H = 15 mm and flow blocking area. In the experiment, the row of seven baffles was attached on the inner surface of wind channel. The effects of pitch spacing length were also investigated at baffle pitch distance P/H = 4, 6 and 8 (H: Height of baffle). The experiments were performed at constant Reynolds number (Re) of 20000. The heat transfer patterns via Thermochromic liquid crystal sheet were visualized and recorded with a digital camera. The recorded images were then analyzed with image processing technique to obtain the distribution of Nusselt number. The flow characteristics pass through the baffles were also numerically studied with CFD simulation for understanding the heat transfer characteristics. The friction losses were measured to evaluate the thermal performance for each baffle. It was found that the baffle with rectangular zigzag-cut gives the best thermal performance due to heat transfer augmentation in upstream and downstream side of baffle.