The poor loading performance of shearer drums restricts the development and production efficiency of coal in thin coal seams. Changing operation and structural parameters can improve the drum’s loading performance to some extent, but the effect is not obvious. A two-segment differential rotational speed drum (TDRSD) was proposed after analyzing the drum’s influence mechanism on coal particles. To further reveal the drum’s coal loading principle, the velocity, particles distribution, and loading rate were analyzed. The effect of the matching relationship of the rotational speed and helix angle between the front and rear drum are also discussed. The results show that a lower front drum rotational speed had a positive impact on improving the loading performance, and the loading rate first increases and then decreases with the increase in rear drum rotational speed. The optimal loading performance was obtained in the range 60–67.5 rpm. The front drum’s helix angle had no evident effect on loading performance, and the loading rate increase with the increase in the rear drum’s helix angle. The results provide a reference and guidance for operation parameters selection, structure design, and drum optimization.