Numérique et travail à-côté. Enquête exploratoire sur les travailleurs de l’économie collaborative

Beauvisage, Thomas; Beuscart, Jean-Samuel; Mellet, Kevin

doi:10.4000/sdt.1984

Cited by 27 publications

(7 citation statements)

References 13 publications

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“…Le type d’accès au bien ou au service échangé dépend de la présence ou de l’absence de compensation monétaire et de transfert de droits de propriété (Bardhi et Eckhardt, 2012). Les plateformes digitales se sont multipliées depuis la fin des années 2000 (Beauvisage et al, 2018 ; Decrop, 2017), et plus particulièrement celles qui intermédient des échanges marchands entre particuliers (Perren et Kozinets, 2018). L’essor de ces plateformes digitales marchandes P2P est particulièrement visible dans les secteurs de l’hébergement, du transport, de la mode, du loisir créatif, et des petits services (Beuscart et Flichy, 2018 ; Luckman, 2013 ; Zervas et al, 2017).…”

Section: Revue De Littératureunclassified

Plateformes digitales et concurrence par la rapidité. Le cas des vêtements d’occasion

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Pomiès

Collin-Lachaud

2021

Recherche et Applications en Marketing (French Edition)

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Des recherches récentes explorent ce que les plateformes digitales font et font faire aux utilisateurs. Dans leur prolongement, cet article étudie comment les plateformes digitales P2P accélèrent les activités marchandes, et comment cette accélération modèle les relations entre utilisateurs. Une étude qualitative à caractère ethnographique a été menée au sein du marché des vêtements d’occasion de 2013 à 2020. En mobilisant la théorie de l’accélération sociale, nous montrons que les affordances des plateformes digitales encouragent une accélération du rythme de vie, une accélération du renouvellement des objets possédés, et une accélération technique multi-domaines. Ces formes d’accélération aboutissent à une concurrence par la rapidité entre utilisateurs : chacun d’eux se doit d’être plus réactif, plus à la pointe, et plus averti que les autres. De plus, les plateformes constituent un espace digital particulier qui invite à repenser l’aliénation sous plusieurs formes, et notamment l’aliénation par rapport à l’espace et par rapport au temps. Outre ses contributions théoriques, cette recherche offre des contributions sociétales visant à faire prendre conscience aux utilisateurs de l’ampleur de leurs activités marchandes accélérées sur les plateformes digitales.

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Section: Revue De Littératureunclassified

Plateformes digitales et concurrence par la rapidité. Le cas des vêtements d’occasion

Juge

Pomiès

Collin-Lachaud

2021

Recherche et Applications en Marketing (French Edition)

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“…Recent French sociological research has focused on digital spaces that allow consumers and workers to interact (Beauvisage et al, 2018;Chaves Ferreira, 2018;Jan, 2018;Jourdain, 2018). Different from these media, the social network Instagram, a non-market platform 1 , saw the development of a new way of working (Woodcock and Graham, 2018).…”

Section: Introductionmentioning

confidence: 99%

Recommending Physical Activity During the COVID-19 Health Crisis. Fitness Influencers on Instagram

Godefroy

2020

Front. Sports Act. Living

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Fitness content creators on Instagram used the COVID-19 lockdown period to strongly and frequently recommend physical activity to their followers. These individuals are not professional fitness trainers and their Instagram activity consisted of sharing images that were more about the staging of their bodies than about educational content. However, when fitness clubs in France were forced to close in March 2020 following the government's decision to restrict non-essential movement and activities, influencers changed the images they shared daily to promote fitness training that could be done at home. In comparison, this study also analyses the case of a chain of fitness clubs which offered live fitness sessions online via its Instagram account, in order to manage the repercussions of the forced closure of its establishments. This article reveals some consequences of the temporary lockdown of the fitness training industry in France and questions the new dynamic of online fitness recommendations that was observed during the COVID-19 pandemic.

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“…The type of access to the item or service being exchanged depends on the presence or absence of monetary compensation and the transfer of property rights (Bardhi and Eckhardt, 2012). The number of digital platforms has risen significantly since the late 2000s (Beauvisage et al, 2018; Decrop, 2017), particularly those serving as intermediaries for commercial exchanges between private users (Perren and Kozinets, 2018). The rise in these P2P digital platforms is particularly visible in the following sectors: accommodation, transport, fashion, arts & crafts and minor services (Beuscart and Flichy, 2018; Luckman, 2013; Zervas et al, 2017).…”

Section: Literature Reviewmentioning

confidence: 99%

Digital platforms and speed-based competition: The case of secondhand clothing

Juge

Pomiès

Collin-Lachaud

2021

Recherche et Applications en Marketing (English Edition)

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Recent research studies have explored what digital platforms do as well as the behaviour they generate among users. This article builds on the existing literature by studying how P2P digital platforms are speeding up market activities and how this acceleration is shaping inter-user relationships. A qualitative ethnographic study was conducted on the secondhand clothing market from 2013 to 2020. Drawing on social acceleration theory, we show how the affordances of digital platforms encourage an acceleration in the pace of life, an acceleration in the renewal of items owned, and a technical acceleration across multiple domains. These accelerations are inciting speed-based competition between users, who must now be more responsive, more trend-conscious, and more savvy than others. The platforms also constitute a particular digital space that invites us to rethink the notion of alienation in various forms, specifically spatial and temporal alienation. In addition to these theoretical contributions, this research offers societal insights that will help users become more aware of the scale of their sped-up activities on digital platforms.

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Numérique et travail à-côté. Enquête exploratoire sur les travailleurs de l’économie collaborative

Cited by 27 publications

References 13 publications

Plateformes digitales et concurrence par la rapidité. Le cas des vêtements d’occasion

Plateformes digitales et concurrence par la rapidité. Le cas des vêtements d’occasion

Recommending Physical Activity During the COVID-19 Health Crisis. Fitness Influencers on Instagram

Digital platforms and speed-based competition: The case of secondhand clothing

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