Newcastle, NSW As Accredited Practising Dietitians (APDs) we face a lot of competition from others who claim expertise in food and human nutrition. It is frustrating when the views of non-experts are given air-time over our evidence based advice, or worse still is when it is used to overrule our expertise. At the same time consumers are confused and think we constantly change our minds about what foods should or should not be eaten. It is not surprising that many are sceptical and unsure who to trust for advice on food and nutrition. As dietitians we need to stand united in the face of threats to our credibility. This is where technology can be harnessed to demonstrate our expertise and contrast it with that of our competitors. We need to support DAA in committing funds to market our profession and to embrace technologies to develop support systems for members that deliver cutting edge services, for the benefit of both APDs and their clients, in ways that are dynamic, valuable and irresistible to use. At the same time DAA needs to lead in terms of providing access to the best evidence-based nutrition advice, efficiently and cost-effectively. From a savvy website that connects consumers with advice on common nutrition problems, to DAA endorsed smart online programs that help APDs deliver and monitor medical nutrition therapy, to mobile applications that allow self-monitoring and real-time feedback , to systems for APDs that evaluate and benchmark practice and provide the evidence for client outcomes. We can use smart technologies to exploit and promote our unique selling points and extend our reach to those most vulnerable, who are isolated, disadvantaged by SES, literacy, language or location in ways that makes the best available nutrition evidence easy to digest. We are obliged to embrace technology and make it easier for all people to choose healthy food, no matter the barriers. To do this we need to work in multi-professional teams and across disciplines including IT, computing, design and business. Using technology to deliver cutting edge, evidence based programs that facilitate behaviour change, increase client engagement and enhance outcomes is now and is the future. This will free up time for client support, research and evaluation. We need to work smart, take managed risks, and fully exploit the capabilities technology offers. We can turn the volume up on our professional voices and be heard in the crowded nutrition space. Embrace the opportunities, the future is now. The 21 st century is already presenting some significant challenges for public health nutrition, but there are also opportunities. Some of the obvious challenges include climate change and its impact on agriculture and food production, Australia's long term food security, international free trade agreements such as the Trans Pacific Partnership (TPP) agreement currently being finalized, and the growing epidemic of obesity and related chronic diseases such as diabetes. These issues are not uncon-nected. In relation to the food supply, free t...