“…In developing and emerging countries, there is a lower level of UPF consumption combined with a lower level of nutritional adequacy, that is, a more monotonous diet, but still a lower level of chronic disease prevalence. Therefore, things do not get better by providing cheap UPFs, as evidenced by the increase in chronic diseases in these countries when UPFs penetrate the market (the triple burden of malnutrition is now emerging) (Baker & Friel, 2016; Popkin et al, 2021; Popkin & Ng, 2021), for example in China (Fardet et al, 2021), Brazil (Monteiro et al, 2015) and India (Fardet et al, 2022). In countries such as Brazil, for example, the increase in UPF contributed to approximately 20% of the total diet‐related ecological footprint over the last 30 years (da Silva et al, 2021).…”