“…Many studies have been conducted on the health of people who choose not to eat meat (American Dietetic Association, 1997; Appleby et al, 1999;Beilin, 1994;Bingham, 1999;Dwyer, 1988Dwyer, , 1991Janelle & Barr, 1995;Key et al, 1996Key et al, , 1998Key et al, , 1999aKnutsen, 1994;Sanders & Reddy, 1994;Thorogood et al, 1994;White & Frank, 1994). Vegetarians have a lower mean bodymass index and plasma total cholesterol concentration, and mortality from ischaemic heart disease is decreased by 24% (Key et al, 1999a,b).…”