2020
DOI: 10.1186/s12889-020-08527-6
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Nutritional quality of foods and non-alcoholic beverages advertised on Brazilian free-to-air television: a cross-sectional study

Abstract: Background: Evidence shows that foods marketed on television are often low-nutrient-dense foods associated with poor nutritional diet quality, obesity and non-communicable diseases. However, little research has been undertaken in Brazil around this issue. This study assessed the nutritional profile of foods and non-alcoholic beverages advertised on Brazilian television by applying the Pan American Health Organization (PAHO) and the World Health Organization (WHO/Europe) nutrient profiling models. Methods: Cros… Show more

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Cited by 22 publications
(18 citation statements)
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“…The Pan American Health Organization Nutrient Profile Model (PAHO-NPM) was used to classify foods as healthy or unhealthy following previous works [ 20 , 31 , 32 , 33 ]. It provides thresholds for detecting foods high in critical nutrients, i.e., sodium, free sugar, total, saturated and trans-fat.…”
Section: Methodsmentioning
confidence: 99%
“…The Pan American Health Organization Nutrient Profile Model (PAHO-NPM) was used to classify foods as healthy or unhealthy following previous works [ 20 , 31 , 32 , 33 ]. It provides thresholds for detecting foods high in critical nutrients, i.e., sodium, free sugar, total, saturated and trans-fat.…”
Section: Methodsmentioning
confidence: 99%
“…Enforcement of these restrictions is challenging. In fact, 80% of all food‐related ads shown on the three major Brazilian free‐to‐air TV channels included unhealthy foods and were largely from a handful number of national and transnational food companies and large supermarket chains 93 …”
Section: Food Promotionmentioning
confidence: 99%
“…In fact, 80% of all food-related ads shown on the three major Brazilian free-to-air TV channels included unhealthy foods and were largely from a handful number of national and transnational food companies and large supermarket chains. 93 In 2015, Chile implemented the most comprehensive statutory policy to date prohibiting advertising of products with a high content of calories, saturated fat, sugar, and/or sodium on TV programming and websites with 20% or more children (under age 14) in the audience and child-directed advertising on radio and in magazines. 91 Chile also restricts promotional strategies and incentives with child appeals in product packaging, including licensed and brand characters, interactive games, and toys.…”
Section: Solutions and Strategiesmentioning
confidence: 99%
“…The study is part of a wider research project that explored different aspects of the Brazilian food system and related public policies to address obstacles to healthy eating (Dos Passos et al, 2020;Duran et al, 2019;Jaime et al, 2018;Leite et al, 2020). Interviewees were selected according to their relevance in the policy process and identified via the documentary research and suggestions from other participants.…”
Section: Methodsmentioning
confidence: 99%