Objectifying the body positive movement: The effects of sexualizing and digitally modifying body-positive images on Instagram

Vendemia, Megan A.; DeAndrea, David C.; Brathwaite, Kyla N.

doi:10.1016/j.bodyim.2021.03.017

Cited by 31 publications

(28 citation statements)

References 85 publications

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“…Indeed, even when images are presented as being “body-positive,” such as images of women with larger bodies and diverse racial/ethnic identities, these images are often photoshopped and feature sexualized presentations of women (e.g., with little clothing or in sexually suggestive poses). A recent experiment found that such digitally altered and sexualized “body-positive” images can lead to increased sexual objectification of self and others among adult women (Vendemia et al, 2021 ). Moreover, experimental evidence suggests that even though brief exposure to body-positive content may increase state body satisfaction, it may also increase self-objectification, relative to appearance-neutral content (Cohen et al, 2019 ).…”

Section: Limitations and Future Directionsmentioning

confidence: 99%

The Perfect Storm: A Developmental–Sociocultural Framework for the Role of Social Media in Adolescent Girls’ Body Image Concerns and Mental Health

Choukas‐Bradley

Roberts

Maheux

et al. 2022

Clin Child Fam Psychol Rev

108

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In this theoretical review paper, we provide a developmental–sociocultural framework for the role of social media (SM) in adolescent girls’ body image concerns, and in turn, depressive symptoms and disordered eating. We propose that the features of SM (e.g., idealized images of peers, quantifiable feedback) intersect with adolescent developmental factors (e.g., salience of peer relationships) and sociocultural gender socialization processes (e.g., societal over-emphasis on girls’ and women’s physical appearance) to create the “perfect storm” for exacerbating girls’ body image concerns. We argue that, ultimately, body image concerns may be a key mechanism underlying associations between adolescent girls’ SM use and mental health. In the context of proposing this framework, we provide empirical evidence for how SM may increase adolescent girls’ body image concerns through heightening their focus on (1) other people’s physical appearance (e.g., through exposure to idealized images of peers, celebrities, and SM influencers; quantifiable indicators of approval); and (2) their own appearance (e.g., through appearance-related SM consciousness; exposure to idealized self-images; encouraging over-valuing of appearance; and peer approval of photos/videos). Our framework highlights new avenues for future research on adolescent girls’ SM use and mental health, which recognize the central role of body image.

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Section: Limitations and Future Directionsmentioning

confidence: 99%

The Perfect Storm: A Developmental–Sociocultural Framework for the Role of Social Media in Adolescent Girls’ Body Image Concerns and Mental Health

Choukas‐Bradley

Roberts

Maheux

et al. 2022

Clin Child Fam Psychol Rev

108

View full text Add to dashboard Cite

show abstract

“…In general, women who appear in a sexualized manner can experience dehumanization (see Roberts et al, 2018) and recent work found that, for women, seeing sexualized images of other women on Instagram was associated with endorsing gender stereotypes that objectify women and evaluating the women who appeared in a sexualized manner as less warm and competent (see Biefeld et al, 2021). Vendemia et al (2021) experimentally varied the degree to which body-positive posts were sexualized and found that the more viewers perceived body-positive images on Instagram to be sexualized, the more they (a) objectified themselves and the women in the images, (b) thought the images were shared for self-serving reasons, and (c) endorsed traditional beauty ideals. Although the perceived sexualization of the images was a covariate in this study and not a central focus of our work, greater perceived sexualization was associated with lower scores on the body-positive reason for sharing scale and the moral appropriateness scale.…”

Section: Practical Implicationsmentioning

confidence: 99%

BoPopriation: How self-promotion and corporate commodification can undermine the body positivity (BoPo) movement on Instagram

Brathwaite

DeAndrea

2021

Communication Monographs

Self Cite

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Proponents of the body positivity (BoPo) movement prominently use social media to promote body appreciation and normalize marginalized bodies. However, companies and social media users have increasingly commodified the movement for self-serving reasons or economic gain. Providing a unique test of the persuasion knowledge model, this experiment examined (a) how the commodification of a prosocial movement can undermine its efficacy and (b) how the symmetry between visual and text-based messaging can influence viewer reactions. Results indicated that body positive posts on Instagram that contained self-promotion or promoted products were viewed as less morally appropriate and were less effective at promoting body appreciation and inclusivity. Practical implications are discussed and a novel boundary condition for the persuasion knowledge model is presented.

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“…The communication process built by Point Coffee through a digital strategy aims to influence the audience so that they are persuaded and do something that is being campaigned for. That explain that persuasion is inherent in campaigning, every strategies that used by Point Coffee in principle an an act of persuasion use media digital Instagram (Gon, 2021;Johnson et al, 2021;Vendemia et al, 2021). In this research, there are seceral stages that must be carried out as a digital communication strategy through social media, including monitoring social media so as to ensure there are no mistakes in uploading, the speed of responding to questions or comments that appear in accordance with new media theory (Atiko et al, 2016;Longobardi et al, 2020).…”

Section: Discussionmentioning

confidence: 93%

International Journal of Social Science and Business: Point Coffee’s Digital Communication Strategies Through Post Feeds Instagram @Pointcoffeeid

Kurniawan

Rewindinar

2021

IJSSB

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Many new brands are starting to enter the coffee business, one of which is Point Coffee. The emergence of a new coffee shop makes every business person compete to create an attractive brand image and unit to attract consumers' attention. Many coffee choices provide an alternative to buyers in determining purchasing decisions for the products to be used. Marketing is one way to increase product purchases, viz. In marketing, Point Coffee uses Instagram @pointcoffeeid. This article discusses how Point Coffee's digital communication strategy is implemented in @pointcoffeeid's Instagram post feed. This study analyses the Point Coffee digital communication strategy applied to the Instagram @pointcoffeeid Inpost Feed. The research method used is descriptive qualitative using netnographic methods. This analysis was carried out on Instagram content as a data source. The primary data in this study is the post feed content with 155 posts on the @pointcoffeeid Instagram feed. The data analysis technique used is descriptive qualitative and quantitative analysis. The results showed that Point Coffee carried out a digital communication strategy with awareness campaigns, promotions, collaborations, user-generated content campaigns, and product information. Point Coffee applies a photo posting strategy with a carousel. It is used to collaborate with existing strategies so that Point Coffee ensures product sales so that it can increase awareness and interaction between followers and the @pointcoffeid account.

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Objectifying the body positive movement: The effects of sexualizing and digitally modifying body-positive images on Instagram

Cited by 31 publications

References 85 publications

The Perfect Storm: A Developmental–Sociocultural Framework for the Role of Social Media in Adolescent Girls’ Body Image Concerns and Mental Health

The Perfect Storm: A Developmental–Sociocultural Framework for the Role of Social Media in Adolescent Girls’ Body Image Concerns and Mental Health

BoPopriation: How self-promotion and corporate commodification can undermine the body positivity (BoPo) movement on Instagram

International Journal of Social Science and Business: Point Coffee’s Digital Communication Strategies Through Post Feeds Instagram @Pointcoffeeid

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