The ion current collected by a probe in a magnetized plasma is sensitive to the angle between its surface and the flow streamlines. This intuitive concept is the basis of the Gundestrup probe, a polar array of planar collectors mounted around an insulating housing. Probe theory for measuring flows has been developed on two fronts: Recent kinetic and fluid models, reviewed here, give similar predictions for the collected current within the range of applicability of the model assumptions. A comparison with measurements by a rotating Mach probe in the CASTOR tokamak (Czech Academy of Sciences Torus) [J. Stöckel, J. Badalec, I. Ďuran et al., Plasma Phys. Controlled Fusion, 41, 577 (1999)] highlights the role of magnetization in ion collection at grazing angles of incidence between the probe surface and the magnetic field lines.